Goodrich Brand Essence
OUR BRAND'S RATIONALE
Walls and floors are the fundamental canvases that capture the spirit of every habitat. At Goodrich Global, we present an unparalleled spectrum of products and services, allowing you to infuse these canvases with your distinct signature. Every offering is fortified with rigorous research, unyielding quality standards, and a splash of creativity, giving life to your spaces. Within these bounds, simply blend Passion and Zeal to craft a haven where you can work, reside, or revel!
In June 2012, Goodrich Global’s brand was appraised by Brand Finance PLC at S$15.4M.
Brand Vision
To envisage Goodrich Global is to envision Innovation, Excellence, and Value. It’s to recognize a firm deeply committed to making its brand resonate with you. Our future trajectory is set towards morphing our brand into an emblematic fusion of art and utility, resonating globally yet championing distinct individuality.
Brand Mission
Our mission is to transmute your aspirations and dreams into tangible reality, utilizing the vast array of products, services, insights, and expertise we possess.
Our Brand's Core
- We curate inventive and potent solutions for our clientele and stakeholders.
- Our product assortment is meticulously curated to cater to the diverse requirements of our clientele.
- Quality is our benchmark; each product undergoes intensive scrutiny to align with our stern standards.
- We foster an environment primed for nurturing passionate and skilled individuals.
Brand Personality
- Authentic: Approachable, genuine, and proficient, our goal is to ensure utmost client contentment.
- Energetic: Adaptable, forward-thinking, and self-assured, we continuously seek fresh insights, staying attuned to contemporary trends.
- Spirited: Enthusiastic, lively, and hopeful, we embrace life's vibrancy.
- Sophisticated: With a discerning eye and a creative pulse, we embody elegance, innovation, and originality.
Brand Values
- Integrity: Our bonds are founded on trust, reciprocal respect, and ethical standards.
- Professionalism: We pledge unwavering dedication to our commitments.
- Collaborative Spirit: We partner with our workforce and clientele, working cohesively towards mutual objectives.
- Innovation-focused: We perpetually delve into fresh perspectives to elevate our offerings.